Our Studio

The People Behind The Technology

A multidisciplinary team of creative technologists, engineers and designers united by a passion for immersive experiences.

Our Story

Building the Future of Human Experience

Founded in 2010, VirtualMotion Labs began as a small team of passionate developers who believed that immersive technology would fundamentally change how we interact with digital content.

Over 15 years later, we've grown into a studio of 40+ specialists delivering cutting-edge AR/VR solutions for clients ranging from NHS hospitals to FTSE 100 corporations. Our work spans healthcare, automotive, entertainment, manufacturing and beyond.

Based in Bedford, United Kingdom, we combine British engineering precision with bold creative vision to create experiences that don't just impress — they transform.

40+
Team Members
15
Years Active
200+
Projects
12
Awards

What Drives Us

Our Values

Innovation First

We push the boundaries of what's possible with immersive technology, constantly exploring new frontiers.

Craft & Quality

Every pixel, every interaction, every moment is meticulously crafted to deliver exceptional experiences.

Human-Centred

Technology should serve people. We design experiences that feel intuitive, accessible and meaningful.

Collaborative Spirit

We work closely with our clients as true partners, combining our expertise with their vision.

The Team

Meet Our Specialists

A diverse team of experts united by a shared passion for creating extraordinary immersive experiences.

Alexander Pierce

Alexander Pierce

Founder & CEO

Former creative director at a leading games studio. 15 years of experience in immersive technology and interactive design.

Dr. Priya Sharma

Dr. Priya Sharma

Chief Technology Officer

PhD in Computer Vision from Cambridge. Previously led AR research at a major tech company. Expert in spatial computing.

Marcus Chen

Marcus Chen

Head of VR Development

Veteran VR developer with 10+ years building immersive experiences. Former lead engineer at a prominent VR studio.

Sophie Williams

Sophie Williams

Creative Director

Award-winning experience designer with a background in architecture and digital art. Passionate about pushing creative boundaries.

James Okonkwo

James Okonkwo

Head of AR Development

Mobile AR specialist with deep expertise in ARKit, ARCore and WebAR. Built AR experiences for global brands.

Elena Rossi

Elena Rossi

Head of Design

UX/UI designer specialising in spatial interfaces. Previously designed interaction models for enterprise AR applications.

David Thornton

David Thornton

Head of 3D Art

Senior 3D artist with film and games industry experience. Creates photorealistic environments and characters for immersive worlds.

Amara Johnson

Amara Johnson

Head of Client Success

Strategic account manager with a track record of delivering complex technology projects on time and exceeding client expectations.

Our Journey

Milestones

2010

VirtualMotion Labs founded in London

2013

First enterprise VR training deployment

2016

Expanded into AR solutions for retail

2018

Opened Bedford studio & doubled team size

2020

Pioneered virtual events platform during global shift

2022

Won Immersive Technology Award for MedSim Pro

2024

Reached 200+ projects milestone

2025

Launched Apple Vision Pro development practice

Want to Join
Our Team?

We're always looking for talented people who share our passion for immersive technology.